Cornell Hotel and Restaurant Administration Quarterly -- Table of Contents (November 1961, 2 [3])

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Contents: November 1961, Volume 2, No. 3 [Index by Author] Other Issues:

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James E. Butler: Occupancy Analysis
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 6-19. [PDF]

Bob Stein: The Marketing Mix
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 20-28. [PDF]

H. Victor Grohmann: Internal Promotion for Hotels
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 29-35. [PDF]

Winthrop W. Grice and Maurice O. Ryan: Sales Policies for the 1960's
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 35-38. [PDF]

Joseph Brodner: What Price Budgets?
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 39-42. [PDF]

John H. Sienold: American Plan vs. European Plan
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 43-46. [PDF]

Frank W. Berkman: The NORTH AMERICAN Story
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 47-50. [PDF]

David C. Dorf: Package Plan Promotion
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 51-54. [PDF]

Howard Heinsius: The Art of Personal Selling
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 55. [PDF]

C. DeWitt Coffman: Assumptions Don't Sell!
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 56-57. [PDF]

: Visual Selling
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 58-59. [PDF]

: Plan Your Telephone Sales
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 60-61. [PDF]

Donald Greenaway: "Selling Spoken Here"
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 62-64. [PDF]

Edward J. Rogers: Publish a Newspaper at $50 per year!
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 65-69. [PDF]

Earl Brooks: Courtesy
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 70-74. [PDF]

Henry O. Barbour: Profits Through Controls: Wine sales build up a restaurant's reputation. Proper controls insure profits from wine sales
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 75-85. [PDF]

C.I. Sayles: Progress Report on Automation
Cornell Hotel and Restaurant Administration Quarterly 1961 2: 86-89. [PDF]

Cornell Hospitality Quarterly

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