This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Stoddard, J. E. Articles by Davé, D. S. Search for Related Content Social Bookmarking                         What's this?

Sustainable Tourism

The Case of the Blue Ridge National Heritage Area

Walker College of Business at Appalachia State University, stoddardje{at}appstate.edu

Michael R. Evans

Walker College of Business at Appalachia State University, evansmr{at}appstate.edu

Dinesh S. Davé

Walker College of Business at Appalachia State University, davesds{at}appstate.edu

Tourist preferences for sustainable tourism products vary according to their demographic and socioeconomic characteristics. Results from a large sample in the Blue Ridge National Heritage Area found preference differences based on gender, age, education level, and income, as well as whether the tourist was a day-tripper or overnight visitor. The study found that the bulk of visitors originate in the southeastern United States, suggesting that promotions for the Blue Ridge area should be directed to those living in North Carolina and vicinity. Results from research such as this can assist sustainable tourism organizations to target promotions of various tourism activities to those who would be most interested.

Key Words: tourism research • ecotourism • sustainable tourism • Blue Ridge National Heritage Area

Cornell Hospitality Quarterly, Vol. 49, No. 3, 245-257 (2008)
DOI: 10.1177/1938965508320574


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?