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Cornell Hospitality Quarterly, Vol. 49, No. 2, 99-104 (2008)
DOI: 10.1177/1938965508317468

PKF Industry Analysis

Hotel Operators Massage More Profits from Their Spa Operations

Robert Mandelbaum

Research Information Services for PKF Hospitality Research in Atlanta, robert.mandelbaum{at}pkfc.com

Gabrielle Lerner

Los Angeles Office of PKF Consulting, gabrielle.lerner{at}pkfc.com

It is commonly understood that spas were once an afterthought for operators of hotels and resorts. Yet, as living a healthy and better lifestyle has become one of the population's top priorities, spas have grown in popularity and are viewed as essential elements to a hotel or resort's success rather than being just a luxury. To aid hotel owners and operators during the spa investment decision process, as well as assist spa department managers benchmark their operations, PKF Hospitality Research (PKF-HR) has analyzed the 2006 financial performance of hotel spa departments. The sample was divided into two categories: resorts and urban hotels. The data come from PKF-HR's Trends in the Hotel Industry database.

Key Words: hotel spas • resort spas • spa revenues • spa expenses • spa profits • massage revenue • spa treatment revenue • spa labor costs • spa investment


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