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Cornell Hospitality Quarterly
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From Maverick to Mafia to MBA

Gaming Industry Leadership in Las Vegas from 1931 through 2007

Bo J. Bernhard

William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas, bo.bernhard{at}unlv.edu

Michael S. Green

History Department of the College of Southern Nevada, greenm1{at}nevada.edu

Anthony F. Lucas

Hotel Management Department at the University of Nevada, Las Vegas, AFL2{at}cox.net

This article presents a historical analysis of three eras in the history of Las Vegas gaming industry leadership: a maverick era, a mafia era, and an MBA era. Within each period, the article highlights the roles of key figures that shaped the industry's evolving landscape. The second section examines management applications that emerged from each of these periods, with a focus on four areas: (1) operating principles, (2) government relations, (3) "backlash management," and (4) the ways in which the mythologies of these eras have actually been used in the selling of the city itself. The article concludes by summarizing the successes and failures of this evolution.

Key Words: Las Vegas history • casino management • mainstream acceptance of gaming

Cornell Hospitality Quarterly, Vol. 49, No. 2, 177-190 (2008)
DOI: 10.1177/1938965508316449
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