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Cornell Hospitality Quarterly, Vol. 49, No. 2, 134-144 (2008)
DOI: 10.1177/1938965508316147

Radio Frequency Identification

Advanced Intelligence for Table Games in Casinos

David C. Wyld

Department of Management at Southeastern Louisiana University, dwyld{at}selu.edu

Radio frequency identification (RFID) allows for objects to be identified electronically through the use of radio waves. RFID can be applied to table games in casinos by allowing gaming operators to gain the same levels of customer and game-play data in table game operations as they presently have in the slot area. Using chips imprinted with RFID, gaming companies can monitor game play, prevent instances of chip counterfeiting and theft, and (by identifying addicted gamblers) promote responsible gaming. Beyond casino chips, casinos will eventually be able to install RFID on playing cards, again to give casinos a better picture of their customers, but also to reduce opportunities for cheating.

Key Words: gaming • casino management • radio frequency identification • RFID • customer preferences • customer loyalty


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