Cornell Hospitality Quarterly

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Lee, K.
Right arrow Articles by Ko, J.-Y.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Cornell Hospitality Quarterly, Vol. 49, No. 1, 62-72 (2008)
DOI: 10.1177/0010880407307117

Outback Steakhouse in Korea

A Success Story

Kyuho Lee

Department of Management and International Business at Western Carolina University, klee{at}email.wcu.edu

Mahmood A. Khan

Department of Hospitality & Tourism Management in Pamplin College of Business at Virginia Tech, mahmood{at}vt.edu

Jae-Youn Ko

College of Tourism & Hotel Management at Kyung-Hee University in Seoul, Korea, jyko{at}khu.ac.kr

Outback Steakhouse Korea has proven to be a successful casual-dining transplant from the United States. Highlighting the company's competitive advantages and core competencies, this study describes the critical success factors for this restaurant company. Key among the success factors is a decentralized structure that takes advantage of the business acumen of managing partners. A flexible approach that allowed the Korean chain to respond to the country's cultural patterns and market preferences is balanced with a strict approach to hiring and training.

Key Words: international franchising • Outback Steakhouse • Korean restaurants • restaurant critical success factors


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?