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Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 4, 419-422 (2007)
DOI: 10.1177/0010880407309068

Tourism and the Transformation of Cuba—Revisited

James Macaulay

Mount Saint Vincent University, in Halifax, Nova Scotia, Canada, james.macaulay{at}msvu.ca

Changes in Cuba's tourism industry will be slow to come, if they come at all, because the Cuban people have become acclimated to a command economy. Moreover, those who work in Cuba's hospitality industry, particularly general managers, have little incentive to change from the current arrangement to a U.S.-style model. Nevertheless, if title disputes can be resolved and if U.S. companies are willing to operate under Cuba's joint-venture structure, they could profit handsomely should the U.S. embargo be lifted.

Key Words: Cuba tourism • command economy


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