Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Cornell Hotel and Restaurant Administration Quarterly
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by LaTour, M. S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Using New Brain Science to Address the Quarterdeck Dilemma

Michael S. LaTour

University of Nevada, Las Vegas, Michael.LaTour{at}unlv.edu

Marketing the Quarterdeck may be a matter of touching on the emotions of current and potential customers.

Key Words: qualitative research • archetype • memory • emotion • metaphor • childhood • sensory

Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 345-347 (2007)
DOI: 10.1177/0010880407304397
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Cornell Hotel and Restaurant Administration QuarterlyHome page
S. Khrushchev, T. L. Henthorne, and M. S. Latour
Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives
Cornell Hospitality Quarterly, November 1, 2007; 48(4): 402 - 415.
[Abstract] [PDF]