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Cornell Hotel and Restaurant Administration Quarterly
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Driving Demand for the Quarterdeck

A Commentary

Rex S. Toh

Albers School of Business and Economics at Seattle University, rextoh{at}seattleu.edu

The situation of steeply seasonal resorts, such as Nova Scotia's Quarterdeck Beachside Villas and Grill, requires innovative thinking. For the Quarterdeck, this would include finding ways to shift demand from high-season to off-season times, or perhaps even a more radical approach, including selling the villa units as condominiums.

Key Words: seasonal resorts • off-peak demand stimulation

Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 342-344 (2007)
DOI: 10.1177/0010880407302782
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