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Cornell Hotel and Restaurant Administration Quarterly
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College Students and Fast Food—

How Students Perceive Restaurant Brands

Bonnie J. Knutson

College students like their fast-food restaurants to be above all else clean, friendly, and inexpensive—yet no chain is positioning itself to be the cleanest or friendliest.

Cornell Hotel and Restaurant Administration Quarterly, Vol. 41, No. 3, 68-74 (2000)
DOI: 10.1177/001088040004100318
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