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Cornell Hotel and Restaurant Administration Quarterly, Vol. 34, No. 3, 24-30 (1993)
DOI: 10.1177/001088049303400305

The Special-Interest Travel Market

Lynne Sorensen

TravelStrength, Inc., Cafiada College and Cornell Hotel School's Professional Development Program

Adventure travelers constitute a relatively small but growing market segment. Moreover, the persons who package adventure travel do not normally do business with major hotel chains. This is the hotels' loss, because adventure travelers generally are affluent and travel often. Adventure expeditions usually comprise small groups who go to a specific destination for a specific purpose, say, kayaking the Snake River. Those travelers may "rough it" during their trip but expect first-rate accommodations with plenty of amenities before and afterward. Hoteliers who want to connect with this market segment may start by purchasing a copy of the Specialty Travel Index.


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