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Cornell Hotel and Restaurant Administration Quarterly
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A New Marketing Mix for the Hospitality Industry

Leo M. Renaghan

Traditional marketing-mix concepts have little utility for the service industries, because they reflect strategies for selling products, rather than services

Cornell Hotel and Restaurant Administration Quarterly, Vol. 22, No. 2, 31-36 (1981)
DOI: 10.1177/001088048102200208
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?